Founded by Debbie Schinzel, a Shiatsu practitioner turned skincare formulator, the brand emerged from a personal need to provide safer skincare options for her family, particularly her daughter who faced endocrine issues from a young age.

This commitment to health and safety led to the creation of Pure Heart Essentials in 2013 .

 The brand's dedication to clean beauty is evident in its use of pure, all-natural, and mostly gluten-free and vegan ingredients in all of their products.

Pure Heart Essentials is certified by Leaping Bunny as a cruelty-free
company, and their products have won numerous awards in the Eco-Excellence and CertCLEAN awards in previous years. They focus on using eco-friendly cardboard and glass containers to reduce and reuse packaging received from suppliers.

By combining knowledge of science and nature, Pure Heart Essentials formulates that are free from harmful parabens, phthalates, sulfates, artificial scents, and colors. Their commitment to clean beauty ensures that customers can trust in the safety and effectiveness of their skincare, body care, and hair care solutions .

Pure Heart Essentials is making a meaningful difference in the clean beauty movement by providing natural, effective, and environmentally responsible skincare options that prioritize health and sustainability.