Founder & Formulator, Debbie Schinzel

How it all started...
Shiatsu Practitioner Turned Natural Skincare Formulator and Founder

When I was working at clinics as a Shiatsu Practitioner, I learnt a lot about how the endocrine system affects skin, how the skin plays a major role in health and wellbeing, and really wanted to delve into it further.

My daughter had hormonal issues at the age of 3, which affected her skin, so that's when I took action and learnt how to formulate natural skincare products.

*'Shiatsu' means 'finger pressure', and is a form of therapeutic massage from Japan that works on the mind, body and energy.

Pure ingredients for Essential skincare made with a Pure Heart

The brand started as Pure Heart Shiatsu...but as it became more popular I needed to break away from Shiatsu...so I thought of ‘Essentials’ because I have all the essential skincare someone would need. I chose Pure Heart to highlight my intentions.

Award Winning

Pure Heart Essentials is certified by Leaping Bunny as a cruelty free company. Our products are CertClean Certified. Pure Heart Essentials awards include the EcoExcellence Award in Haircare for our Shampoo Bars & our Beard Oil placed 2nd in the Clean Beauty Awards.

What Debbie wants to be known for...

"I’m trying to achieve building a brand that people can trust! A brand that busy professionals and families can use to meet their skincare needs, treat their skin issues, and indulge in."

What Differentiates Pure Heart Essentials from the Rest?
Pure Heart Essentials is a Family Oriented brand.